Choosing a brokerage is one of the most important decisions you'll make as a REALTOR®.
Whether you're a brand-new agent getting licensed or an experienced REALTOR® thinking about making a change, your brokerage will play a major role in your day-to-day business.
But here's something many agents forget:
The brokerage is interviewing you—but you're interviewing them, too.
A polished presentation, impressive office, or attractive commission split can make a great first impression. However, what happens behind the scenes often has a much bigger impact on your long-term success.
Here are some of the biggest red flags to watch for before committing to a brokerage.
1. They Can't Clearly Explain Their Fees
Every brokerage has fees.
That's normal.
The problem is when those fees aren't explained clearly.
Ask questions like:
What monthly fees are there?
Are there transaction fees?
Are there technology fees?
Are there marketing fees?
Are there franchise fees?
Are there desk fees?
Are there annual fees?
If the answers are vague—or the numbers keep changing—you should ask more questions before signing anything.
Transparency builds trust.
2. Everything Is About Commission Splits
If the conversation revolves almost entirely around commission splits, that's worth paying attention to.
A great brokerage should also talk about:
Training
Mentorship
Technology
Administrative support
Marketing
Leadership
Culture
The highest split doesn't always produce the highest income.
Many top-producing REALTORS® choose brokerages that help them grow rather than simply offering the biggest percentage.
3. Leadership Is Hard to Reach
Ask yourself:
Can you actually meet the Broker of Record?
Can you speak with leadership?
Will they be available when you have questions?
Real estate moves quickly, and sometimes you need guidance immediately.
If leadership seems unavailable before you've even joined, imagine what it might be like after you're an agent there.
4. There's Little or No Training
Especially for newer REALTORS®, training is invaluable.
Ask:
How often is training offered?
Is there one-on-one coaching?
Do experienced agents mentor newer agents?
Are there contract workshops?
Is technology training included?
If the answer is simply:
"You'll figure it out."
That should raise concerns.
The best brokerages never stop investing in their agents.
5. The Office Feels Divided
Pay attention to the atmosphere when you visit.
Do agents seem approachable?
Are people collaborating?
Do they acknowledge one another?
Or does everyone keep to themselves?
Culture matters more than many people realize.
You'll likely spend years working with these people.
Choose an environment where you can learn, grow, and enjoy coming to work.
6. High Agent Turnover
Every brokerage loses agents occasionally.
That's normal.
But if agents are constantly leaving, ask why.
High turnover may indicate:
Poor leadership
Lack of support
Weak culture
Unrealistic expectations
Communication issues
Don't be afraid to ask how long agents typically stay.
7. No Clear Value Beyond Hanging Your Licence
Ask yourself:
"What am I actually getting?"
A brokerage should provide more than a place to process paperwork.
Look for value such as:
Training
Technology
Marketing support
Compliance assistance
Leadership
Networking
Business development
If you're paying monthly fees, make sure you're receiving meaningful resources in return.
8. Technology Feels Outdated
Today's REALTORS® rely on technology every day.
Ask what tools are included.
Examples include:
CRM systems
Digital transaction management
Electronic signatures
Marketing software
AI tools
Cloud storage
If a brokerage isn't keeping up with technology, you may end up purchasing these services yourself.
9. They Promise Instant Success
Be cautious of statements like:
"You'll close 50 deals your first year."
"You'll never have to prospect."
"Leads are guaranteed."
"Success is automatic."
Real estate takes work.
A good brokerage sets realistic expectations while providing the tools to help you succeed.
If something sounds too good to be true, it probably is.
10. They Don't Ask About Your Goals
One of the biggest green flags is when a brokerage asks about you.
Questions like:
Where do you want your business to be in five years?
What support are you looking for?
What challenges are you facing?
What kind of business do you want to build?
If the conversation feels more like a sales pitch than a discussion about your future, they may be more focused on adding another licence than helping another agent succeed.
Questions Every REALTOR® Should Ask
Before making your decision, consider asking:
What training is included?
How accessible is management?
What's your agent retention like?
What technology do you provide?
How are new agents supported?
Can I speak with current agents?
What makes your brokerage different?
How do you help agents grow?
The answers will tell you far more than any brochure.
Remember: You're Choosing a Business Partner
Your brokerage isn't just where your licence hangs.
It's part of your business.
The right brokerage should:
Support your goals.
Help solve problems.
Invest in your growth.
Encourage collaboration.
Make serving your clients easier.
Choosing carefully today can have a lasting impact on your career.
Frequently Asked Questions
What's the biggest red flag when choosing a brokerage?
A lack of transparency around fees, poor leadership accessibility, and little investment in agent success are among the biggest warning signs.
Should commission splits be my main focus?
No. While compensation matters, successful REALTORS® also evaluate leadership, culture, technology, training, marketing support, and long-term opportunities.
Is it okay to interview multiple brokerages?
Absolutely. Comparing several brokerages helps you understand what's available and identify the environment that best fits your business goals.
Should I speak with current agents?
Yes. Current agents can provide valuable insight into the brokerage's culture, leadership, communication, and day-to-day support.
What if a brokerage promises lots of leads?
Ask detailed questions about how leads are generated, distributed, and converted. Be cautious of guarantees that sound unrealistic.
Can I switch brokerages later?
Yes. Many REALTORS® switch brokerages during their careers as their goals, business, and support needs evolve.
Final Thoughts
Choosing a brokerage is about far more than comparing commission splits or monthly fees. The right brokerage should provide leadership you can trust, technology that helps you work more efficiently, a culture that encourages collaboration, and resources that allow your business to grow.
Take your time during the interview process. Ask thoughtful questions, meet the leadership team, and speak with current agents whenever possible. Remember, you're not simply choosing a place to work—you're selecting a long-term business partner.
A great brokerage won't pressure you into joining. Instead, it will demonstrate its value through transparency, support, and a genuine commitment to helping you succeed.
Finding the right fit today can make all the difference in the career you build tomorrow.